Zalando acquires ABOUT YOU and set a new powerhouse in European fashion & lifestyle digital commerce

Zalando has recently announced its intention to acquire ABOUT YOU, a dynamic European e-commerce company known for its strong B2C and B2B offerings. This acquisition marks a major milestone, as Zalando plans to submit a voluntary public tender offer to buy up to 100% of ABOUT YOU's share capital, creating a formidable new group in the marketplace.

The collaboration between Zalando and ABOUT YOU brings together two major players in the European e-commerce market. This partnership is set to redefine the fashion and lifestyle shopping experience, driving innovation and excellence in the industry.

Strategic benefits and growth vectors:

• B2C: the acquisition enables Zalando to implement a powerful dual-brand strategy, providing tailored shopping experiences that cater to distinct customer needs and preferences. Both brands will maintain their unique identities, offering diverse and personalized shopping options to a broader audience;
• B2B: ABOUT YOU’s SCAYLE Commerce Engine unit complements Zalando’s e-commerce operating system, ZEOS. This integration will enhance the mission to enable brands and retailers to manage their multi-channel business across Europe within one unified platform. This platform will encompass logistics infrastructure, software, and service offerings, whether transactions occur on or off the Zalando platform.

This acquisition is a significant development in the marketplace arena, particularly in the fashion and beauty sectors. By combining the strengths of Zalando and ABOUT YOU, the unified platform will provide enhanced capabilities for brands and retailers, facilitating better management of their multi-channel operations.

At Witailer, we are dedicated to helping brands improve their performance on major marketplaces, including Zalando, and ABOUT YOU. This acquisition underscores the evolving landscape of the e-commerce sector, and our expertise in managing omnichannel strategies and integrating data and insights will be crucial in navigating these changes and maximizing the opportunities presented by this new powerhouse.

This acquisition promises to deliver exceptional value to customers and partners alike. As we continue to support brands in this dynamic marketplace, Witailer remains committed to providing comprehensive solutions that drive growth and success. For more detailed information on how we can help your brand leverage these new opportunities, please contact us.