Cortilia joins Amazon Fresh for a new shopping experience

Amazon has recently announced a strategic partnership with Cortilia, the well-known online grocery service specializing in fresh and local products. This collaboration marks a significant evolution in the digital grocery sector in Italy, expanding Amazon's food offerings and improving consumer access to high-quality products. Cortilia has opened its store on Amazon in the supermarket category, enriching the assortment with its selection of fresh and local products.

The service will initially be available from May-June in Milan, Monza, and surrounding areas, with subsequent expansion to Turin and Genoa, aiming to progressively cover all of Italy. The Cortilia supermarket joins other brands like Pam Panorama, complementing the Amazon Fresh offering.

This partnership not only expands the range of products available on Amazon but also offers brands the opportunity to reach a broader and more diverse audience. The integration of Cortilia's products into Amazon's marketplace allows consumers easy access to local and sustainable products, meeting the growing demand for quality food.

As a leading agency in performance optimization consultancy on marketplaces, Witailer is ready to support brands in capitalizing on this new opportunity. Our expertise in managing omnichannel strategies and integrating data and insights enables us to offer tailored solutions to help brands navigate this new landscape and maximize their campaign results.