AMC Audiences are now available for Search Ads

Amazon has announced that AMC audiences are now available to all advertisers, even those without an active DSP investment, as this feature can now be utilized on Amazon Search campaigns. This update provides new opportunities for advertisers with smaller advertising budgets to leverage the power of AMC audiences.

The ability to use AMC Audiences in Sponsored Display (SD), Sponsored Brands (SB), and Sponsored Products (SP) is already available in Italy and in EU/US. This functionality allows brands to influence bidding by increasing bids for users who are part of an AMC Audience when they search for a keyword using SP/SB bid placement or to reach your target audience using Sponsored Display. This applies to both standard AMC Audiences and Lookalike Audiences.

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Here are some practical examples of how you can benefit from this new feature:

Increase Bids for Users with Items in Cart

Boost your bids for users who are searching for keywords and already have one of your products in their cart or retarget them using Display campaigns. This ensures that your ads are more likely to appear to users who are already interested in your products, increasing the chances of conversion.

Target High-Spending Lookalike Audiences

Increase your bids for users who are searching for keywords and are similar to your high-spending customers. This allows you to target users who are more likely to make significant purchases, maximizing your return on investment.

Retarget Prime Video Ad Viewers

Increase your bids for users who are searching for keywords and have been exposed to your awareness campaign or reach them through Display campaigns. This helps you stay top-of-mind with users who have already shown interest in your brand through video content.

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For more detailed information on how you can leverage these features in your advertising strategy, please contact us.