Amazon's Sponsored TV campaigns are now available across the EU

We're thrilled to share that Amazon's Sponsored TV campaigns, which were recently launched exclusively in the UK, are now rolling out across the European Union!

What this means for your brand

Connected TV advertising allows brands to reach viewers who are increasingly shifting from traditional TV to streaming platforms. With Sponsored TV now available in major EU markets, brands can extend their campaign reach and tap into new customer segments.

We are talking about:

• Unmissable full-screen ads: capture your audience's attention with immersive, full-screen ads that viewers can't skip;
• Interactive experiences: go beyond traditional advertising with interactive features that encourage viewer participation and deepen engagement with your content;
• Data-driven optimization: leverage Amazon's robust data capabilities to optimize your campaigns and achieve your commercial goals.

Integrate with Amazon Marketing Cloud

‍Sponsored TV campaigns can also be enriched with data insights available through Amazon Marketing Cloud (AMC). This integration allows you to:

• Understand how Sponsored TV influences conversions by distributing credit across all touchpoints, not just the last one (custom attribution);
• Gain insights into how media exposure affects customer journeys and how Sponsored TV contributes to this path (customer journey analysis);
• Discover how Sponsored TV can expand your reach and attract new users compared to other ad types (incremental reach assessment).

Ready to take your advertising to the next level? Contact us to learn how Sponsored TV can transform your marketing efforts and connect with audiences across Europe!