Amazon Marketing Cloud now supports offline sales data

Amazon has recently announced a new feature within the Amazon Marketing Cloud (AMC) platform, called NCS CPG Insights Stream, which supports offline sales data in the United States. This new feature, available in a paid beta version, allows advertisers to evaluate the impact of their advertising campaigns on offline sales and understand cross-channel purchase paths.

Advertisers of consumer goods and food can subscribe to NCS CPG Insights Stream directly from the AMC user interface, selecting the product categories of their interest. Once the subscription is completed, pseudonymized transaction signals will be automatically added to the advertiser's AMC instance, allowing them to generate customized aggregated and anonymized data.

This new feature offers advertisers the ability to measure advertising impact on offline sales, evaluate brand penetration in households, and analyze brand Share of Wallet at the product category level. Additionally, educational queries are available to help advertisers make the most of this feature.

Currently available only in the United States, this feature is aimed at registered AMC customers operating in the consumer goods and food sector. Advertisers can access it through the AMC web interface or the AMC API, providing them with flexibility and customization in their use cases.

The introduction of NCS CPG Insights Stream in Amazon Marketing Cloud represents a significant advancement in the world of digital marketing, allowing advertisers to integrate offline sales data with online data and optimize their marketing strategies based on market trends.