Amazon Marketing Cloud launches Paid Features: a paradigm shift in Retail Analytics

Amazon Marketing Cloud (AMC) has recently introduced Paid Features, its latest addition that consolidates Retail customer data with active instances, opening new avenues for comprehensive analytics.

Paid Features provides an opportunity to explore consumer engagement metrics for both exposed and unexposed audiences, enabling in-depth analyses on various fronts, including the impact of ad campaigns on Ordered Revenues, Customer Lifetime Value, combined purchases, and affinity audience analyses.

⚠️ Unlike traditional AMC analyses, this feature requires a monthly subscription: costs vary based on the volume of retail data to be integrated.

The implications of this new feature extend across multiple domains, from advertising strategies to retail considerations and content creation.