Amazon Live introduces FAST, an interactive shopping channel on Prime Video and Amazon Freevee in the US

Amazon Live has recently launched FAST, a new interactive shopping channel without advertising on Prime Video and Freevee in the United States. This innovation allows:

• Users to shop alongside their favorite creators, brands, and celebrities, obtaining a more engaging and interactive shopping experience (without interrupting the viewing);
• Brands to promote their products and reach more customers in the United States, leveraging the combination of entertainment and shopping offered by the new channel.

Thanks to Amazon's "shop the show" technology, it will be possible to browse and purchase products seen on television using mobile devices, without interrupting the viewing. With 75% of adults in the United States using a mobile device while watching TV, this innovation guarantees an interactive and seamless shopping experience. Users will be able to watch and buy directly from their TV by accessing the "Live TV" tab on Prime Video, Fire TV, or through the Freevee app. Alternatively, they can visit Amazon.com/live from desktop or mobile.

The new FAST channel of Amazon Live on Prime Video and Freevee will feature the most beloved content by customers, offering continuous programming with the best creators and products. Collaborating closely with creators and influencers is paramount for brands looking to fully capitalize on the innovative FAST shopping channel introduced by Amazon Live. By partnering with these key players in the digital space, brands can enhance their visibility and engagement within this interactive platform.