Amazon launches "Goal-Based Bidding" on DSP

Amazon has recently introduced a new feature on Amazon DSP: goal-based bidding. This innovation is designed to help advertisers improve the reach and frequency results of their brand awareness campaigns. With this feature, advertisers can specify their reach and frequency goals, and Amazon DSP automatically optimizes bids in real time to maximize these goals.

Advantages of Goal-Based Bidding

Goal-based bidding allows for greater reach of unique users or achieving an optimal frequency per user. This is particularly important for brands aiming to achieve efficient and measurable results. Amazon DSP now enables the maximization of visible reach and frequency, reducing inefficiency caused by too low or too high frequency. Advertisers can specify a KPI target, such as a frequency of 2 times per week, and choose the most suitable optimization strategy.

This feature is applicable for both sellers on Amazon running link-in campaigns and those aiming to drive traffic to their own e-commerce sites with a link-out approach, leveraging Amazon's technology and first-party audiences.

This new feature is available in numerous regions around the world, including the United States, Canada, Mexico, Brazil, Germany, Spain, France, Italy, the United Kingdom, and many other countries in Europe, the Middle East, and Asia Pacific.

Witailer's Support

At Witailer, we are experts in implementing innovative advertising strategies on Amazon DSP. We offer comprehensive support, from defining objectives to managing performance, ensuring that your campaigns reach their maximum potential.

Don't miss the opportunity to optimize your advertising campaigns with Amazon DSP's goal-based bidding. Contact us today to discover how Witailer can help you achieve your advertising goals and transform your brand awareness campaigns into measurable and efficient successes.