Amazon is introducing the "Post and Follow" section in the Brand Store also to Europe

Previously available only in the US market, Amazon announces the implementation of the "Post and Follow" section also in Europe. This update will provide European advertisers with a new way to interact with customers and promote their products on Amazon.

This section will be accessible from within Amazon Ads, more specifically in Brand Content, where we find the Brand Profile, Posts and Stores sections. To activate the Posts section, you will need to create the Brand Profile: once the brand profile has been approved by Amazon, sellers will have the opportunity to create their own posts.

The posts will require the insertion of an eye-catching image representing the product, an engaging caption and the possibility of inserting up to 5 related products (NB. at least one product must be added to the post, otherwise it will not be published).

Once published, the posts will provide reporting data provided directly by Amazon, such as viewable impressions, engagement, product clicks, and the reach of the posts. This information will be essential to assess the effectiveness of the marketing strategy and to make any changes to optimize the performance of publications.

The introduction of the "Post and Follow" section in Europe provides a valuable opportunity for Amazon sellers, allowing them to interact more directly and engage with their customer base and promote their products effectively. By making the most of this new feature, sellers can create attractive and relevant content that will differentiate themselves from the competition, thus increasing the visibility of their products and stimulating sales.