Amazon introduces the second Buy Box in all EU countries (excluding Italy)

As already confirmed in 2022, Amazon is making a series of changes in its European markets, with the exception of Italy, following antitrust investigations by the EU.

Specifically, Amazon undertakes to add a second Buy Box if there is a second valid offer that differs from the first in price or delivery: this possibility will be shown only in the case of a second very convenient offer (e.g. faster delivery vs Prime).