Amazon introduces Brand Impression Share in the Advertising Console

Amazon has recently rolled out a new feature called Brand Impression Share in the Advertising Console. This feature enables users to easily track the percentage of visibility of ads on branded keywords. By utilizing Brand Impression Share, you can gain valuable insights into the visibility of your ads on you brand terms  in the top-of-search results across all accounts.

With Brand Impression Share, you can set a maximum time of one week to analyze the performance of your ads. Furthermore, you have the option to apply filters to identify specific keywords that generate top-of-search impressions. This empowers you to make bid adjustments directly for keywords that fall below the specified filters.

While this function provides a great initial overview of your brand's share of voice, it's important to keep in mind that it only displays the top of search branded ad share, including Sponsored Products and Sponsored Brands.

As specified above, the information provided by this new Advertising Console feature alone is not enough to get a complete overview of your brand’s visibility. In this regard, Witailer Search Intelligence can integrate these data to gain a comprehensive understanding of your brand's performance, providing you comparable information (over time) about:

• Competitors who are gaining space on brand keywords
• Generic keywords, as well as brand
• Organic share

Ready to enhance your brand's visibility and performance on the platform?