Amazon introduces also to Europe two new dashboards on search performances in Seller Central

Amazon has recently introduced in Europe - for now as a beta version - new data of Search Query and Search Catalog Performance available in Seller Central. These two dashboards represent a valuable resource for Sellers because they show in detail the entire sales function per keyword and ASIN, providing essential information to optimize sales strategies.

Specifically:

• The Search Query Performance dashboard displays a list of the most prominent inquiries that have directed customers to your brand's products. It provides an overview of query effectiveness, encompassing metrics like impressions, clicks, items added to the cart, and purchases associated with each query, along with your brand's portion of this performance. 

• The Search Catalog Performance dashboard illustrates how customers engage with your brand's products during their search-driven shopping journey. It incorporates search interaction metrics, encompassing impressions, clicks, items added to the cart, and purchases, all aimed at enhancing your comprehension of the sales funnel.

Thanks to these new features, you can get a complete overview of the performance of your products, pinpoint conversion problems or customer drop-off points, and better optimize your product listings and marketing efforts.

⚠️ It is important to note that this is a dashboard in beta version, to which not all sellers already have access. If you would like more information or want to find out how to access this data, please contact your reference account manager in Witailer.