Amazon expands Sponsored Products to premium apps and websites (US)

In a move that is set to reshape the world of online advertising, Amazon has taken its Sponsored Products feature to new heights. The retail giant, known for its commitment to enhancing customer experiences, is extending its Sponsored Products advertising to premium apps and websites, ushering in a new era of advertising possibilities.

These premium platforms include big names like Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and renowned Ziff Davis brands like Lifehacker and Mashable. Amazon's decision to broaden its horizons and venture into these digital spaces opens a host of fresh opportunities for brands to connect with a broader audience in dynamic and engaging ways.

This expansion is not just about reaching more customers, it's about making the shopping experience smoother and more enjoyable for everyone. Amazon acknowledges that customers discover products in various places and contexts, and they are determined to be where customers seek inspiration and make purchasing decisions.

Advertisers utilizing Sponsored Products will find this expansion seamless and efficient:

• No additional action is required to have your products featured on these websites and apps: Sponsored Products ads are automatically displayed when Amazon determines that a customer might be interested in your product, considering the context of the page, campaign settings, and your defined cost-per-click parameters;
• Upon launch, campaign reporting will be readily available in the Sponsored Products placement report, downloadable from the Reporting Center;
• As with the current setup, all ads will direct customers to the respective Amazon product page, ensuring a smooth transition from inspiration to browsing or purchasing in just a click or two.