Amazon announces the official dates of Prime Day 2024!

We have the dates! The world's most famous Amazon sales event, known as Prime Day 2024, will take place on July 16 and 17, as revealed by the company today.  

Starting at 00:01 on July 16, the event will extend for 48 hours in multiple countries. A wide range of products, including electronics, toys, home goods, and clothing - and of course all Amazon products - will be available at discounted prices.  

💡 Our advertising team at Witailer suggests a unique approach to make the most of this year's Prime Day: Amazon Marketing Cloud custom audiences. With AMC, it's possible to identify users who, prior to Prime Day, added your products to their shopping carts or wish lists. This specific audience, already primed for potential purchases of your products during the discount period, can be the target for your advertising campaigns, helping you improve conversions!

To implement this strategy, it is necessary for brands to have an active Amazon DSP account (or be planning to activate it). Once the custom audience is created, it will continue to auto-populate, becoming a permanent asset available for all future DSP campaigns.

If you would like to learn more about this opportunity, do not hesitate to contact us!