Amazon Prime Day 2023 dates officially announced!

We have the dates! The world's most famous Amazon sales event, known as Prime Day 2023, will take place on July 11 and 12, as revealed by the company just today.

Starting at 3 am EDT on July 11, the event will span 48 hours across multiple countries. A wide range of products, including electronics, toys, home goods, and clothing - and of course all the Amazon products - will be available at discounted prices.

The purpose of this annual event, which has been held since 2015, is to strengthen customer loyalty among Prime subscribers and attract new shoppers to the program. 

Some tips from the Witailer team for merchants planning to take part in the event:

• On the logistics side, make sure to have your products in stock before the Prime Day week (there may be delays around the start of the event).
• As for the content, make sure that the pages of the products on offer are optimized from an SEO point of view and updated with every information.
• On the advertising side, set a higher budget to increase brand awareness during the opening week of the event and sponsor, if possible, products that will be discounted during Prime Day.

⚠️ Attention! A few weeks ago the European Directive "Omnibus" came into force also on Amazon, with significant consequences for Sellers and Vendors who sell on the platform and, above all, have planned offers for Prime Day (a significant change introduced by this Directive is the obligation for retailers to provide more transparent information on price reductions). We’ve gone into it here.

During Prime Day 2022, the two-day event achieved impressive results, generating nearly $12 billion in sales - a significant increase compared to the $11 billion in 2021. Prime members saved over $1.7 billion during this year's event, resulting in a remarkable 141% growth in online sales.

What will be the numbers for this year?