Amazon Ads has introduced three new interactive advertising formats for TV streaming

Last May, Amazon Ads announced these new advertising formats for TV streaming. These formats, interactive and purchasable on Prime Video, offer brands new opportunities to connect with viewers through three types of ads:

• Shoppable carousel ads, allowing customers to easily browse and purchase related products on Amazon during ad breaks on Prime Video. Brands can showcase a series of products that customers can explore on Amazon and add to their cart using most living-room remotes. The ad automatically pauses so customers can browse and resumes play when ad interaction stops;
• Interactive pause ads, enabling customers to discover and engage with brands when they choose to pause the program or movie they are streaming. When viewers pause with their living-room remote, they see a translucent ad featuring brand messages and imagery, along with a creative overlay of "Add to Cart" and "Learn More" (these ads extend the engagement opportunity beyond a traditional ad break, as the interactive overlay is available to customers while the content is paused). With a click of their remote, customers can easily add the product to their Amazon cart, get more information sent via email, and resume their stream at any time;
• Interactive brand trivia ads, helping advertisers enhance storytelling by entertaining customers with brand trivia, offering them the opportunity to shop on Amazon, learn more about services and products, and even unlock rewards. Customers can use their living-room remote to add a product to their cart, request information via email, and claim rewards like shopping credits on Amazon with the purchase of eligible items.

The ads can be managed via TV remotes, allowing users to explore and purchase products on Amazon directly from the TV. Amazon Ads' strategy is to transform streaming advertising through innovative formats and the use of first-party signals and advertising technology.